Aura USA - Photography Terms & Glossary

Glossary Of Art Terms [1]

Aura Aura, in the context of art and philosophy, refers to the unique presence, authenticity, and intangible qualities imbued within an artwork, object, or cultural artifact. Coined by German philosopher Walter Benjamin, the concept of aura suggests that original artworks possess a distinct aura of authenticity and historical significance that is irreplicable in reproductions or mass-produced copies.
According to Benjamin, the aura emanates from the physical and temporal proximity of the original object, embodying its singular materiality, artistic intention, and cultural resonance within a specific context of creation and reception. While the aura may diminish in an age of mechanical reproduction and digital dissemination, it remains a potent symbol of artistic authenticity and human connection to the material world, inviting viewers to contemplate the mysterious allure and enduring power of the art object in an increasingly mediated and virtualized landscape.